Unsung Hero Contest

When we were first becoming active on social media, we wanted to host a Facebook contest to get our customer base more engaged.

SQL Server DBAs are often the unsung heros of their organization - when everything is going well, no one knows they exist. But, when something breaks, they are under the gun to fix it, and fast.  So, we launched an "Unsung Hero" contest where we invited our community to post stories of how they were the hero (ideally, featuring how they used our products). They were free to post their story in whatever format they liked - video, prose, graphics, etc. We were pleasantly surprised to see how creative SQL Server DBAs could be!

Banner ads promoting the contest:

And, two of the better contest entries:

Our winning entry was this video entry:
https://www.youtube.com/watch?v=DSi78sfbIyU