Google Analytics Conversion Tracking

For a recent client, I worked with their web developer to set up conversion tracking in Google Analytics and I created custom reports to view the data.

This screenshot below shows the number and % of visitors to specific pages on the website who clicked the Product Trial call to action.



































Drilling into a specific page then shows detail by traffic source so I can see which traffic sources are showing the best conversion rates.

And, drilling in further will show me traffic and conversions from specific sources within each traffic category, i.e. specific Advertisers.